Social Overtones in Digital Marketing

Digital marketing has changed considerably with the advent of social media. With sites like Twitter, Facebook, Tumblr, and other social media websites popping up and quickly gaining momentum as a social platform, a large number of people use social media to get opinions and reviews on almost everything – from books to tourist attractions to movies to worldwide news.

Social media does play a large role in people’s lives – whether it’s through communication, or keeping up with daily events, social media undoubtedly affects the way people talk, think, and the way people view and rate products they purchase and consume. A review on a website linked with Facebook can make or break a certain product – and blog or Facebook pages can help people notice your brand, recommend it to their friends – thereby garnering publicity.


Digital marketing is now more effective and reaches a larger and more diverse crowd if social media is involved. Even if the brand isn’t specifically marketed to the public on social media; if the product they’re selling is of good quality, people will mention it on social media, and the ball starts rolling.

Social media has managed to become an essential part in the art of digital marketing; and most brands do require some form of social media marketing, no matter what you’re selling. Even an organization like PETA has such a large fan following because of its huge presence on social media – and your brand, too, can develop a fan following – especially if certain rewards are given. For example, if you own a restaurant, and give a discount if someone uploads a picture of the food with your restaurant’s name in the hashtag; that is a sure-fire way to get people to notice you.

The reasons for using social media to advertise are numerous; from the low cost to the quick speed of getting word out. Social media also connects people with their interests almost instantly – and using social media to develop your brand will bring your target audience to you – something that wasn’t possible with other forms of marketing.

Social media has now become an integral part of digital marketing – even if your intention isn’t to use social media as a platform, people will tend to use social media to talk about your brand. Using social media is a free way to get the word out about your brand, and an innovative way to get people to notice your brand or product.

PinkElephant marketing can help you with your social media presence- and can project the image you want onto the internet, and out into the virtual world. With innovative strategies and developing interactive websites with links to social media platforms, PinkElephant marketing can help spread the word about your company, brand, or product and thus garner attention and get the virtual spotlight on to you.