Mobile food carts are a timeless way of serving the public delicious food and beverages. However, while it may seem like an easy business to run, there are definite marketing strategies which need to be followed. Here are some tips on making sure the food and beverage carts you run have the highest success rate possible.
- Make sure the location the food cart is placed has been chosen carefully and that the same location is used on a regular basis. In large urban areas, there may tend to be clusters of food carts. If you can get into one of these clusters, it is your best shot at success. However, if going it alone in a particular location, make sure you are not too near restaurants which serve similar food and also make sure the foot traffic generated in the location will help support a food or beverage cart.
- Take stock of your immediate vicinity and get flyers and coupons into the hands of the people around you. This may include passers-by, workers, and others. It is crucial that the owner of the food cart get the name of the company “out there” so that potential customers know whom to look for.
- Take advantage of the power of social media and use it to harness customer loyalty. By leveraging the power of “spreading the word”, you can glean thousands of dollars worth of advertising for free. And free is always the best for the bottom line of any company, no matter how large or small.
- Consider giving out free samples to passers-by, especially if the food cart is located within a cluster of competition. This separates you from the rest of the pack and allows your potential customer to “try before they buy.”